FRANK DAVID CARVALHO

• Strategic marketing and communications leader recognized for award winning digital, integrated and non-traditional initiatives over 20 years that have made fortune 500 & local brands grow stronger while increasing profits and exceeding targets.

• Trusted steward of marketing budgets who worked with C-Suite executives to manage brand portfolio budgets exceeding $35 million, in territories consisting of 30+ countries, across 14 industries and in both B-to-C and B-to-B areas.

• Respected advertising industry representative skilled in cultivating ties with media, customers, employees and community while serving on industry bodies including the Advertisers Association, the Advertising Association and the American Chamber of Commerce.

CONTENT DEVELOPMENT

Built a social media team across Europe from 0 to 19 markets with an always-on content flow

COST REDUCTION

Saved Vodafone 14% YOY on marketing communication while growing market share

SYSTEM OPTIMIZATION

Saved GM over $3 million creating a new dealer communications structure in 26 countries

BUSINESS GROWTH

Grew Leo Burnett’s business by 18% and Philip Morris’ business by 22%

EXPERIENTIAL ENGAGEMENT

Expanded IKEA’s sales +42% to plan with a Cannes Gold Lion & Grand Prix Effie winning idea

BRANDED ENTERTAINMENT

Improved IKEA’s brand performance by creating a # 1 rated home TV program

SYSTEMS BUILDING

Developed & maintained Hungary’s largest CRM system for a FMCG product portfolio

BRAND IMPROVEMENT

Increased a beer brand’s performance with a branded entertainment music initiative

CREATIVE LEADERSHIP

Improved brand likeability by 5% with Cannes Silver Lion winning campaign for P&G

VIRAL WORD OF MOUTH

Created a top 10 most viewed European TVC in for IKEA which became viral & is still receiving hits today

MANAGING DIRECTOR, WESTERN EUROPE

Brand New Galaxy based in Amsterdam (2020-Present)

CLIENT SERVICES DIRECTOR, NORTH AMERICA AND EY GLOBAL BUSINESS DIRECTOR

WPP's Hogarth Worldwide in New York (2016-2020)

CLIENTS | Bank of America, Booking.com, Bose, Coty, Dyson, EY, HSBC, JDate, Massage Envy, Nestle, Ogilvy, P&G, Pfizer, RB, Sanofi, Volvo, Walgreen’s, WundermanThomson, Y&R

BUSINESS LEAD INTEGRATED MARKETING & SOCIAL MEDIA OPERATIONS

The Publicis Groupe in Europe/CIS/Israel (2012-2015)

AWARDS | Gold Cannes Lion, 2 Bronze Cannes Lions, Silver Award, 5 Sharks, One Show Award +20 other awards

CLIENTS | Samsung European Headquarters, 30 Samsung and Leo Burnett Markets

REGIONAL BUSINESS DIRECTOR

Leo Burnett Worldwide in Australia for Australia, New Zealand & Pacific Islands (2011-2012)

AWARDS | Grand Prix Cannes, Agency of the Year

CLIENTS | Philip Morris, British Paints, Blackberry

BRAND MARKETING & COMMUNICATIONS DIRECTOR

Vodafone in the Czech Republic (2008-2010)

AWARDS | Vodafone Global Awards for Best Print, Best Non-Traditional Media

AGENCIES | Ogilvy, OMD, DDB, Y&R, Symblaze

CLIENT SERVICES/REGIONAL ACCOUNT DIRECTOR

Leo Burnett Worldwide in Hungary for 26 countries (2003-2008)

AWARDS | 2 Grand Prix Direct Marketing Awards, 1 Gold & 1 Silver Effie, Agency of the Year 2007 & 2008

CLIENTS | IKEA South Europe, P&G, Philip Morris, Diageo, SAB/Miller, KLM CEE, Samsung, GSK, Ariston

GROUP ACCOUNT DIRECTOR

Leo Burnett Worldwide in Poland (1996-2002)

AWARDS | Gold, Silver and Bronze Cannes Lions, 1 Grand Prix Effie, 3 Gold Effies, 2 Bronze Effies, Top-10 Viral Ad,

20 creative awards at local festivals, Agency of the Year Central & Eastern Europe 1999 -2001,

Agency of the Year Poland 1997-2000

CLIENTS | IKEA, P&G, Philip Morris, SONY, Pillsbury, United Biscuits, Radio Kolor, Diageo