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FRANK DAVID CARVALHO
Marketing and Innovation Adviser to Fortune 500 Companies
ABOUT
PROFESSIONAL PROFILE
- Strategic marketing and communications leader recognized for award winning digital, integrated and non-traditional initiatives over 20 years that have made fortune 500 & local brands grow stronger while increasing profits and exceeding targets.
- Trusted steward of marketing budgets who worked with C-Suite executives to manage brand portfolio budgets exceeding $35 million, in territories consisting of 30+ countries, across 14 industries and in both B-to-C and B-to-B areas.
- Respected advertising industry representative skilled in cultivating ties with media, customers, employees and community while serving on industry bodies including the Advertisers Association, the Advertising Association and the American Chamber of Commerce.
SKILLS & RESULTS
CONTENT DEVELOPMENT
Built a social media team across Europe from 0 to 19 markets with an always-on content flow
COST REDUCTION
Saved Vodafone 14% YOY on marketing communication while growing market share
SYSTEM OPTIMIZATION
Saved GM over $3 million creating a new dealer communications structure in 26 countries
BUSINESS GROWTH
Grew Leo Burnett’s business by 18% and Philip Morris’ business by 22%
EXPERIENTIAL ENGAGEMENT
Expanded IKEA’s sales +42% to plan with a Cannes Gold Lion & Grand Prix Effie winning idea
BRANDED ENTERTAINMENT
Improved IKEA’s brand performance by creating a # 1 rated home TV program
SYSTEMS BUILDING
Developed & maintained Hungary’s largest CRM system for a FMCG product portfolio
BRAND IMPROVEMENT
Increased a beer brand’s performance with a branded entertainment music initiative
CREATIVE LEADERSHIP
Improved brand likeability by 5% with Cannes Silver Lion winning campaign for P&G
VIRAL WORD OF MOUTH
Created a top 10 most viewed European TVC in for IKEA which became viral & is still receiving hits today
LEADERSHIP EXPERIENCE
GLOBAL CHIEF MARKEKETING OFFICER
FOAP based in United States (2022-Present)
CLIENTS | P&G, Suntory Global Spirits, TikTok, Meta, SNAP, UBER, Versuni and over 500 other companies
MANAGING DIRECTOR, WESTERN EUROPE
Brand New Galaxy based in Amsterdam (2020-2022)
CLIENT SERVICES DIRECTOR, NORTH AMERICA AND EY GLOBAL BUSINESS DIRECTOR
WPP's Hogarth Worldwide in New York (2016-2020)
CLIENTS | Bank of America, Booking.com, Bose, Coty, Dyson, EY, HSBC, JDate, Massage Envy, Nestle, Ogilvy, P&G, Pfizer, RB, Sanofi, Volvo, Walgreen’s, WundermanThomson, Y&R
BUSINESS LEAD INTEGRATED MARKETING & SOCIAL MEDIA OPERATIONS
The Publicis Groupe in Europe/CIS/Israel (2012-2015)
AWARDS | Gold Cannes Lion, 2 Bronze Cannes Lions, Silver Award, 5 Sharks, One Show Award +20 other awards
CLIENTS | Samsung European Headquarters, 30 Samsung and Leo Burnett Markets
REGIONAL BUSINESS DIRECTOR
Leo Burnett Worldwide in Australia for Australia, New Zealand & Pacific Islands (2011-2012)
AWARDS | Grand Prix Cannes, Agency of the Year
CLIENTS | Philip Morris, British Paints, Blackberry
BRAND MARKETING & COMMUNICATIONS DIRECTOR
Vodafone in the Czech Republic (2008-2010)
AWARDS | Vodafone Global Awards for Best Print, Best Non-Traditional Media
AGENCIES | Ogilvy, OMD, DDB, Y&R, Symblaze
CLIENT SERVICES/REGIONAL ACCOUNT DIRECTOR
Leo Burnett Worldwide in Hungary for 26 countries (2003-2008)
AWARDS | 2 Grand Prix Direct Marketing Awards, 1 Gold & 1 Silver Effie, Agency of the Year 2007 & 2008
CLIENTS | IKEA South Europe, P&G, Philip Morris, Diageo, SAB/Miller, KLM CEE, Samsung, GSK, Ariston
GROUP ACCOUNT DIRECTOR
Leo Burnett Worldwide in Poland (1996-2002)
AWARDS | Gold, Silver and Bronze Cannes Lions, 1 Grand Prix Effie, 3 Gold Effies, 2 Bronze Effies, Top-10 Viral Ad,
20 creative awards at local festivals, Agency of the Year Central & Eastern Europe 1999 -2001,
Agency of the Year Poland 1997-2000
CLIENTS | IKEA, P&G, Philip Morris, SONY, Pillsbury, United Biscuits, Radio Kolor, Diageo
RESUME
PORTFOLIO
I would like to share with you some of the work I had the pleasure to help develop with other inspiring and creative minds.
INNOVATION THROUGH TECHNOLOGY
Samsung's Maestros Academy
3x Cannes Lion Winner
CONSUMER INSPIRED CONTENT
Samsung engages consumers by allowing them to direct a shoot online
A NEW CONTENT SERVICE
TELENOR SMS Singing creates additional demand
CREATING A MOVEMENT
Gold Cannes Lion Winner
Grand Prix Effie Winner
+12 Creative Awards
for IKEA
TOP 10 VIRAL
Banned IKEA Ad Creates Social Buzz
UNEXPECTED
PRODUCT USE
A creative approach for IKEA wins creative awards
CULTURAL IMPACT
A twist to tradition leads to improved brand affinity for Vodafone
INSIGHT
DRIVEN
Silver Cannes Winner for P&G
CALL TO ACTION
EYdives deep into the much hyped crypto currencies
Copyright 2015